Studio ROOF started with their life as parents of three. It was observing the creative and colourful outcomes between them and their children that originated the first products. This reaffirmed Studio Roof's belief that imagination and playfulness are not only connected to childhood but are a key element that pervades every aspect of life, at all ages. The starting point is paper, a material with infinite possibilities. Through the filter of imagination, a world unfolds in their cardboard products – masks, birds, insects, cities, sea animals, earth creatures and many more. These tell stories about the beauty that lies in nature, fantasy, art and people.